The salsa saga started in the ’90s with Jesse Ancira Sr. and his wife, Josie. Both worked for IBM, but they also loved to cook. Family and friends raved about their homemade salsa for years. And when they retired, they started making more of it.
]]>Salsa is the spice of life for the Ancira family.
Since the 1990s, three generations of Ancira's have been selling their salsas in Taylor and other towns around Williamson County. Today, what began as a fun family sideline has expanded to become a nationwide business.
This spring, Ancira Salsa went on the shelves of all of H-E-B’s Central Markets, as well as Walmart.com and other national chains.
The salsa saga started in the ’90s with Jesse Ancira Sr. and his wife, Josie. Both worked for IBM, but they also loved to cook. Family and friends raved about their homemade salsa for years. And when they retired, they started making more of it.
“My grandma is phenomenal,” said Jesse “Trey” Ancira III, 33, the chief marketing officer for Ancira Salsas.
“Tortillas, tacos, carne guisada … on weekends she and my grandpa would cook Mexican recipes, and she would always have her salsa on the table,” he said. “When they started winning salsa contests, they started making it in a commercial kitchen and selling it at local farmers markets and festivals.”
He added, “I remember in the early 2000s, cutting out labels with my younger sister, Alex, and helping put them on the jars by hand, crooked or diagonal.”
Ancira Salsa became a popular local product, but now it’s a national success story.
“Three years ago, we were sold in three local stores – Moss True Value Hardware and the Texas Beer Co. in Taylor, and the Sugar Shack in Bastrop,” Ancira said.
“The next year we were in 90 stores across the country. This year, we are in all of H-E-B’s Central Markets, on Walmart. com — just counting national food distributors, we have a 500-door count (the number of places you can buy the salsa), not counting all the mom-and-pop businesses. Our tagline is ‘Nearly World Famous,’” he added.
The company’s website at ancirasalsa. com, Instagram, Facebook and other digital platforms feature the family’s five signature salsas – green, mild, hot, habanero and Six Pack Hot Sauce, along with Ancira Salsa T-shirts, polos, snapback caps and koozies.
Ancira’s father, Jesse Ancira Jr., had the vision to make Ancira Salsa a serious business.
It wasn’t because he had time on his hands. At 59, he is the founding partner of Ancira Strategic Partners, a high-powered lobbying firm that represents Fortune 500 companies and other major clients before the state Legislature. To Read The Full Article Head over to the East Wilco Insider and check it out today! https://www.eastwilcoinsider.com/latest-news/taylor-made-success-story
]]>Ancira Designer and Video Producer Ben Jinkins, CEO of Austin Based Neato Creative, teamed up with our very own Jesse Ancira III to produce The Ancira Salsa Brand Story. In May of 2023 Ancira Salsa and the Neato Creative Team found out their video was the recipient of a Telly Award!
The Telly Awards was founded in 1979 to honor excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after. With the recent evolution and rise of digital video (web series, VR, 360 and beyond), the Telly Awards today also reflects and celebrates this exciting new era of the moving image on and offline.
The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. The Telly Awards recognizes work that has been created on the behalf of a client, for a specific brand and/or company (including your own) or self-directed as a creative endeavor. (source)
Featuring our Western Ancira Salsa logo beautifully displayed on leather, these caps are not just an accessory but a symbol of Texas Pride. Crafted with the utmost attention to detail and quality, they offer both style and comfort for all your adventures.
Get ready to turn heads and spark conversations as you sport this unique cap. Whether you’re exploring the Stockyards, enjoying a rodeo, or simply strolling through town, let the world know you’re a part of the Ancira Salsa family.
Leather caps, hand crafted by @texasmembersonly. High-end quality work! 🐂🫙
#nearlyworldfamous
]]>
This news comes in the wake of many recent initiatives and accomplishments of the company, including:
To learn more about these milestones, click here www.ancirasalsa.com.
Read about this in the news:
https://apnews.com/press-release/ein-presswire-newsmatics/taylor-ein-presswire-newsmatics-business-07caea21556b127eb675fff21e02fea2
https://world.einnews.com/pr_news/texas/628828805/ancira-salsa-expands-market-growth
https://fox8.com/business/press-releases/ein-presswire/628828805/ancira-salsa-expands-market-growth/
https://retail.einnews.com/pr_news/628828805/ancira-salsa-expands-market-growth
https://food.einnews.com/pr_news/628828805/ancira-salsa-expands-market-growth
https://companies.einnews.com/pr_news/628828805/ancira-salsa-expands-market-growth
https://business.einnews.com/pr_news/628828805/ancira-salsa-expands-market-growth
https://panhandle.newschannelnebraska.com/story/48748344/ancira-salsa-expands-market-growth
https://www.fox21news.com/business/press-releases/ein-presswire/628828805/ancira-salsa-expands-market-growth/
https://www.kxan.com/business/press-releases/ein-presswire/628828805/ancira-salsa-expands-market-growth/
https://www.abc27.com/business/press-releases/ein-presswire/628828805/ancira-salsa-expands-market-growth/
https://www.nwahomepage.com/business/press-releases/ein-presswire/628828805/ancira-salsa-expands-market-growth/
https://www.einpresswire.com/article/628828805/ancira-salsa-expands-market-growth
https://www.kron4.com/business/press-releases/ein-presswire/628828805/ancira-salsa-expands-market-growth/
https://twitter.com/EINPresswirePR/status/1648686704130228227
https://world.einnews.com/pr_news/canada/628828805/ancira-salsa-expands-market-growth
https://world.einnews.com/pr_news/unitedstates/628828805/ancira-salsa-expands-market-growth
https://menafn.com/1106046347/Ancira-Salsa-Expands-Market-Growth
]]>
This news comes in the wake of many recent initiatives and accomplishments of the company, including:
To learn more about these milestones, click here www.ancirasalsa.com.
About Ancira Salsa:
Ancira Salsa products are our family recipe with showcases the zeal of Hispanic Texas culture, along with the appeal of shop-local & artisan food craft. Get unique, high-quality salsas by opening a wholesale account. Elevate your offerings with Ancira Salsa—nearly world famous, always delicious!
]]>So how do you know which flavor you should try out? And what else can you pair your salsa with besides fresh tortilla chips?
]]>Whether you are a salsa connoisseur or new to adding a little bit of spice to your life, there’s an Ancira Salsa for everyone. With 5 different heat levels and flavors, it can be a bit challenging to pick a new one to try out, even if you have already enjoyed one of our salsas before. Each one has an authentic homemade taste that you just can’t get enough of.
So how do you know which flavor you should try out? And what else can you pair your salsa with besides fresh tortilla chips?
There’s actually so many different recipes you can use each salsa for beyond the standard chips and guac combo. Each Nearly World Famous salsa has a great spice and authentic feel that can’t be replicated.
Our Mild salsa is perfect for anyone who is sensitive to spice, but still wants a little kick. You’ll taste fresh tomatoes, garlic, and a hint of jalapeño peppers. And the consistency is perfect, not too chunky and not too liquidy like other mild salsas.
Heat Index Rating: 1/5 flames
Our fresh ingredients include:
Our Nearly World Famous Mild salsa is just the right thing to add some flavor to breakfast. We believe that it pairs best with chilaquiles, eggs, breakfast tacos, and breakfast burritos. One of our verified salsa lovers, Jessica, even goes as far to mention that “I feel empty if I don't have this salsa on hand during breakfast.”
If you’ve never tried this great tasting classic, it’s best to grab a jar or two now. Green salsa or salsa verde is made from tomatillos, a fruit native to Mexico. They look similar to a green tomato, but have a husk and different flavor altogether. Tomatillos are more tart and have a slight sweet flavor that make it a great pairing with jalapeño peppers.
Heat Index Rating: 2/5 flames
Ingredients:
The Green salsa’s mild flavor is great with any meal. The sweet and spicy combination works great with tortilla chips, enchiladas, rice or any other food. The little notes of heat add a subtle kick that keeps your taste buds burning for more!
Lots of our customers frequently use their Ancira Green Salsa for breakfast foods, similar to our mild salsa. However, you can also add it to chicken, refried beans, quesadillas, etc. It also tastes great with our pozole verde recipe.
Green salsa is a sauce staple that’s so versatile, it could be added to pretty much anything.
If you are looking to kick the heat up a notch, our hot salsa is just the one for you. Typically, hot salsas are known for being either too mild or way too spicy. The Ancira Hot Salsa is neither of those. With the perfect amount of spice and flavor, Ancira Salsa is the happy medium for all your salsa needs.
Heat Index Rating: 3/5 flames
Ingredients:
Our Ancira hot salsa is the perfect match for huevos rancheros. Or if you aren’t a big fan of eggs, there are tons of lunch/dinner options you can use the hot salsa for. It goes well with authentic nachos, queso fundido, or even shredded beef.
Hot salsa is great with any meal you would like to add a little spice to.
Our SixPack salsa is sneaky to say the least. When you first open the jar, you’ll smell hints of chipotle and garlic, nothing too strong. And when you take your first bites, it doesn’t taste too spicy, but then the heat creeps up on you and packs a punch.
However, the spice level doesn’t overpower the other ingredients. You’ll still get a great taste of garlic and onions. This is the ultimate salsa for anyone who wants to bring on the heat and the flavor.
Heat Index Rating: 4/5 flames
Ingredients:
SixPack Salsa adds a jolt of heat no matter what food it is added to. You can spice up your arroz con pollo, omelettes, or stuffed bell peppers. Some customers even add it to their Chipotle orders to give it that necessary kick.
If you just can’t get enough heat with regular salsas, our Habanero salsa is the right choice for you. The habanero pepper was once considered the hottest pepper in the world until new hybrids like the Carolina Reaper were created. That being said, this salsa can be too hot for those with sensitive palates.
For those who can stand up to the heat, you won’t miss out on tasting our other fresh ingredients and flavors. Many customers have said that they still get a great note of garlic when eating this salsa.
Heat Index Rating: 5/5 flames
Ingredients:
This is the perfect salsa to add to savory dishes that need a bang of spice. Scoop some of it on top of carne asada fries, chicken tostadas, sopres, or even inside a torta. Whatever you decide to prepare, you can’t go wrong with the blazing heat of our Habanero salsa.
Ready to grab some jars of our Nearly World Famous salsas? You can text ANCIRASALSA to 512-548-4301 to be the first to know of exclusive discounts!
]]>